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Eijkman Kliniek

Your care is in excellent hands

Expertise
BrandingHuisstijlhandboekMerkpositioneringPrintVisuele identiteit
Sector
Health

A strong healthcare organization starts with a strong brand foundation. We were brought on board early in the process for the Eijkman Clinic, when the initiative to establish a new, independent treatment center was still in its early stages of development. During this start-up phase, we not only contributed ideas regarding the clinic’s strategic positioning but also helped shape the name and brand story that would guide the future organization.

Positioning as a Foundation

Together with the team, we organized several brand positioning sessions in which we clearly defined the clinic’s ambitions, core values, and unique selling points. As part of this process, we also contributed ideas regarding the organization’s name. The final name, Eijkman Clinic, provides a solid and recognizable foundation for a professional healthcare institution with a clear position within the healthcare landscape.

  • naming
  • positioning
  • foundation

About Brand Positioning Our Approach