Google’s algorithm is a mystery—it’s hard to rank at the top without spending a lot of money. Still, there are a number of ways to boost your website and ensure that it’s easy to find.
Use small images
The most common mistake we encounter is uploading huge images. This slows down your website and causes it to load poorly. You want to avoid this, so always upload images as small as possible without losing quality. Google recently introduced a new format called “WebP.” This allows you to drastically compress images without compromising quality.
Make sure you choose a good hosting provider
There are different types of servers you can use to host a website. For example, you can choose a shared hosting plan, where you share server space with other websites. If those websites receive a lot of traffic, your site will also slow down. You can also opt for private hosting, where you get your own dedicated space. This is definitely recommended for large websites, since you’ll be getting a lot of traffic and you don’t want to lose customers because your website loads too slowly.
Optimize Your Mobile Site
A well-designed website ensures that Google ranks your site higher. This also applies to your mobile version. If your desktop website is in good shape but your mobile website performs poorly, your overall website will rank lower. So make sure your mobile site is fast, the text is easy to read, and that visitors click through.
Only install plugins when you really need them
This is another mistake we see a lot: there are far too many plugins installed. These days, you can add and tweak a lot of things on your website yourself, and there’s a plugin for just about everything. However, that doesn’t mean this is actually the best solution! Ask your web developer if there’s a better way to solve your problem. The more plugins you have, the slower your website becomes.
You can test for yourself how high your website ranks on Google. This is completely free and can be done directly on Google; check it out here. There are many ways to improve your website; these four tips are just the tip of the iceberg. Want to know how we can optimize your website? We’d be happy to help, so feel free to send us a message, email or call us for a no-obligation consultation.
