Expertise
HuisstijlhandboekLandingpagesMerkpositioneringVisuele identiteitWebsite design (UI)Sector
SustainabilityFor Topos, we developed a strong brand foundation and a digital experience that clearly and convincingly conveys their vision for the future. The goal was to translate a complex and innovative story into a clear brand identity and a website that both inspires and informs. Starting with strategy, we repositioned the brand and translated this foundation into a consistent visual and digital brand experience.
Brand Positioning and Brand Compass
The process began by defining the brand’s core. Through strategic sessions, we identified Topos’s ambition, target audience, and unique value proposition. This resulted in a clear brand positioning and a powerful brand story that guides all communication and design decisions.
The complete brand story is documented in the Brand Compass: a well-organized document that clearly brings together all strategic principles, guidelines, and brand rules.
